In this section, you'll find information about the CD102.5 audience, the marketing and promotional abilities of Radio, and some examples of common mistakes common to all kinds of advertising. The Marketing Consultants at CD102.5 can help you make sense of the numbers, build a marketing plan, and take advantage of our sales and marketing tools and services. On air. Online. On location.
The Socio-Economic Profile is a brief capsule view of the CD102.5 audience, broken into segments based on gender, age, education, employment and income. The "Index" value represents the percentages compared to the market average: An index of 100 is average, 150 is 50% greater than average, and 50 is 50% below average.
The 12 Most Common Mistakes - in Advertising is a list of errors that can mean the difference between a simple, effective media plan and a misdirected waste of resources. This list has been put together by Roy Williams, author of the best-selling Wizard of Ads series of advertising guidebooks.
When Will My Ads Start Working? - Another killer article from Roy Williams
The Radio Advertising Bureau Guide to Competitive Media is designed to help you get a better feel for the options available to you in today's media landscape, listing the advantages and disadvantages of each competitive medium and how they can be combined effectively and efficiently with Radio.
For more information or to schedule an appointment with a CD102.5 account manager, call 221-9923.